Website optimisation isn’t simple, that’s why Local SEO Group is committed to helping everyone understand it better, so you can benefit from free Google traffic now and in the future.
SEO is the process of search engine optimisation that enables a website to rank better in the Google, Bing and Yahoo search engines.
The tasks involved in SEO are as follows:
Keyword research involves checking what people search for online. This will usually start with your service keyword, and then many tools such as Ahrefs will show you related keywords. You can also add competitor websites into these tools, to check if their website ranks for any keywords that you don’t – this is called a GAP analysis, and SEMrush also offers this service.
Instead of explaining it in detail, I’ll just use a short video to explain this concept:
Technical SEO involves analysing the “under the hood” of the website so to speak. It’s all of the things that you might not see, but Google crawlers will analyse to determine if it’s a good or bad page from an optimisation standing.
One aspect of technical SEO that’s become even more important over the last few years is schema.org markup, which helps to determine the knowledge graph and influence RankBrain.
Inbound links from other authoritative websites help to increase your domain authority, which enables you to rank more highly for keywords you’re targeting. The links should be from relevant websites to yours ideally, and you should avoid optimised anchor text.
Google My Business Optimisation
The Google My Business service allows you to sign up for a profile that shows in the Maps section of Google. This can really help generate phone calls and driving directions for local businesses, and is essential for all local seo services. You often have to verify this profile via postcard to your company address.
Citations are business listings of the modern era. Yellow pages is one of the original sites, and there are others such as Yelp and Scoot. You can usually sign up for free, and simply have to verify your business details.
The best WordPress plugin to control the SEO optimisation of your site is by far Yoast, which offers you plenty of options to control duplicate content.